Another Texas VC

Navigating the Texas Entrepreneurial and Funding World

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Web Advertising Models are Brutal

October 26th, 2009 · 2 Comments

My quick advice to entrepreneurs trying to make money off of banner advertising is to stop. I recently got an analyst report that puts the average remnant CPM at around 35 cents. To put that into practical terms, your average web-page with an ad-sense banner page only earns $100 for every 286,000 impressions. Boy that’s [...]

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Tags: Entrepreneurship · Venture Capital · advertising · musings