Comments on: Web Advertising Models are Brutal http://texvc.com/2009/10/26/web-advertising-models-are-brutal/ Navigating the Texas Entrepreneurial and Funding World Tue, 22 Feb 2011 01:26:58 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: Greedradio http://texvc.com/2009/10/26/web-advertising-models-are-brutal/comment-page-1/#comment-2832 Greedradio Wed, 27 Jan 2010 16:14:25 +0000 http://texvc.com/2009/10/26/web-advertising-models-are-brutal/#comment-2832 I love the fact you are one of the very, very few websites I see without junky ads -- it's your space and that's great. It's clean and simple. I know what you are about, and your readers aren't confused by the flashing clutter. Wonderful illustration in action. I love the fact you are one of the very, very few websites I see without junky ads — it’s your space and that’s great. It’s clean and simple. I know what you are about, and your readers aren’t confused by the flashing clutter. Wonderful illustration in action.

]]> By: Chris Treadaway http://texvc.com/2009/10/26/web-advertising-models-are-brutal/comment-page-1/#comment-2557 Chris Treadaway Wed, 09 Dec 2009 00:31:23 +0000 http://texvc.com/2009/10/26/web-advertising-models-are-brutal/#comment-2557 I think you're part correct here. Every advertising model, even impression-based advertising, has underlying economic value. CPMs are low & falling because people largely ignore banners and other dumb impression-based ads. There will always be a market (and a revenue opportunity) for any web publisher or technology provider who can effectively scale the delivery of ads that people use. It's a hard racket but some people are beginning to figure it out -- and none of it looks like banners. I think you’re part correct here. Every advertising model, even impression-based advertising, has underlying economic value. CPMs are low & falling because people largely ignore banners and other dumb impression-based ads.

There will always be a market (and a revenue opportunity) for any web publisher or technology provider who can effectively scale the delivery of ads that people use. It’s a hard racket but some people are beginning to figure it out — and none of it looks like banners.

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